Investment & divestment
Acquisitions, disposals, legal due diligence, transaction structuring and negotiated risk allocation.
Real estate law firm · Bucharest
FIRST PRINCIPLE combines direct senior involvement with a lean, technology-enabled operating model for real estate, construction and investment matters in Romania.
Where the work can be scoped, we prefer fixed fees agreed before the work starts.
00 / Position
FIRST PRINCIPLE is a senior-led Romanian real estate law firm built around direct lawyer involvement, clear pricing and a lean operating model.
We reduce each matter to the facts, constraints and choices that determine the outcome, without adding unnecessary layers of staffing or process.
The purpose is straightforward: senior legal judgment focused on the issue that matters.
01 / Practice
Focused advice from land and development through operation, finance and exit.
Acquisitions, disposals, legal due diligence, transaction structuring and negotiated risk allocation.
Title, buildability, urbanism, authorisations, infrastructure obligations and development strategy.
Development and construction agreements, project delivery, contractor interfaces and claims strategy.
Commercial leases, operating arrangements, portfolio questions and complex owner-occupier matters.
Real estate finance, security packages, lender due diligence, refinancing and enforcement-sensitive advice.
Real estate components of corporate transactions, joint ventures, reorganisations and high-stakes decisions.
Have a matter in one of these areas?
Request a fee proposal02 / Pricing
Traditional law-firm pricing often reflects hours, staffing layers and institutional overhead.
FIRST PRINCIPLE is built around a leaner model.
Where scope can be defined, we prefer agreeing the price before the work begins.
Defined scope. Agreed price.
Used for work that can reasonably be scoped in advance.
Complex matters divided into clear phases.
Scope and pricing are agreed for each stage, allowing the client to control commitment as the matter develops.
Some matters genuinely cannot be predicted in advance.
Hourly billing remains available where uncertainty makes fixed or staged pricing impractical, but it is not the automatic default.
The objective is not to be the cheapest law firm.
It is to ensure that more of the client's legal spend goes into senior legal judgment rather than unnecessary layers of delivery.
Send us a short description of the matter. If the scope can be defined, we will propose a clear fee structure before work begins.
03 / First principles
Not every legal point deserves equal weight. We identify what can change value, timing or execution first.
A technically correct answer is only useful when it reflects how the property, project and market actually work.
The output is a decision path: what matters, what can be accepted, what must be fixed and what happens next.
AI is embedded in research, review, knowledge organisation and workflow. Its role is practical: reduce routine process, examine information more efficiently and allow more lawyer time to be spent on judgment. Legal judgment, accountability and client advice remain entirely human.
25+ / YEARS04 / Founder
Founder · Senior real estate lawyer
More than 25 years across international law firms, in-house leadership and direct business exposure.
Șerban advises investors, developers, asset owners and companies on the legal and commercial questions that shape Romanian property projects. His work spans the full lifecycle of real estate and combines transaction experience with a practical understanding of development and execution.
He has been consistently recognised by Legal 500 EMEA in Corporate/M&A and Real Estate and has been a member of the Bucharest Bar since 2003.
05 / Experience
Experience across the assets, structures and pressure points of the Romanian market.
Prime office, retail and mixed-use assets
Industrial and logistics developments
Large-scale residential projects
Development land and urbanism risk
Agricultural, infrastructure and energy sites
Portfolio and corporate transactions
Information is everywhere.
Experience you can trust is not.
06 / Contact
Tell us briefly what you are working on, what decision needs to be made and when you need an answer.
Where the matter can be scoped, we will propose a clear fee before work begins.
Email Șerban directlyserban@firstprinciple.ro